SOCIAL MEDIA CONTENT
Current Role: Global Social Lead and Art Director at M·A·C Cosmetics, leading social-first campaigns from concept through execution across product launches, brand campaigns, and talent partnerships. My experience spans social strategy, content planning, launch strategy, and leading both lo-fi and large-scale content shoots. I create work that makes brand moments feel timely, culturally relevant, and built for social.
During my time at M·A·C, my work has contributed to the brand being recognized as one of Beauty Inc’s Most Powerful Beauty Brands, an Ad Age Best Social Media Brand of the Year finalist, and a Top 10 Beauty Brand on Traackr. My work has also been featured in Vogue, WWD, ELLE, Business of Fashion, Dazed Beauty, Forbes, and more.
SKILLS INCLUDE:
social medial strategy + campaign rollouts
celebrity, creator + influencer content
short-form video production (lofi and hifi)
video editing: CapCut + Premiere Pro
copywriting / scripting
dash hudson
figma (UX/UI)
tiktok, instagram, youtube, reddit, facebook, x
M·A·C ARCHIVES - scripted, directed, and led post production on. built end to end social content strategy for episodic conetnt franchise for youtuve, IG and Tikok
NYFW BACKSTAGE - scripted and directed a social-first talent interview series in partnership with Fallen Media.
I ONLY WEAR M·A·C NUDES - Concepted and executed social content across scripting, editing and launch strategy. This campaign won Digiday’s Best Digital/Social Campaign of the Year and BeautyMatter’s Best Product Launch Campaign, and earned a Webby nomination.
I Only Wear M·A·C: - Concepted, scripted and filmed social content. This campaign won Digiday’s Best Digital/Social Campaign of the Year and BeautyMatter’s Best Product Launch Campaign.
BACKSTAGE WITH CHAPPELL ROAN - Concepted, filmed and edited interviews and social content supporting Chappell Roan’s M·A·C VIVA GLAM ambassadorship.
M·A·C LUSTREGLASS - Concepted, scripted and directed talent interview series featuring Adela, JT and Gabbriette.
M·A·C x SEPHORA HAULS - Led the social video series for MAC’s Sephora launch, concepting and directing elevated unboxing content and overseeing its execution across social.
EVENT COVERAGE: MET GALA, VOGUE WORLD, NYFW, VMAS, BRAND EVENTS - Led social strategy and content creation for talent and trend ed social content across cultural events, talent partnerships and key brand moments.
PRODUCT CONTENT - Art directed and created product videos inspired by ASMR and emerging social trends.