SOCIAL MEDIA CONTENT
Current Role: Global Social Lead and Art Director with experience leading social strategy and campaign creative for global beauty brands. Skilled in both lo-fi content creation and large-scale productions, overseeing projects from concept through execution.
SKILLS INCLUDE:
social medial strategy + campaign rollouts
celebrity, creator + influencer content
video editing: CapCut + Premiere Pro
copywriting / scripting
short-form video production (lofi and hifi)
M·A·C ARCHIVES - Developed a new editorial video series celebrating M·A·C’s iconic history, cultural legacy, and devoted beauty community. Selected featured talent, led the creative direction and owned the end-to-end social strategy for this brand initiative across YouTube, Instagram, and TikTok. Featured talent includes Chappell Roan, Gabbriette, Andrew Dahling and JT.
I Only Wear M·A·C: - Created award-winning social content featuring Martha Stewart, Julia Fox, Tiffany Pollard and Odell Beckham Jr. The campaign was recognized by Digiday and featured in Vogue, Elle, WWD and other leading publications.
M·A·C BORN FAMOUS - Concepted and directed a papparazi-inspired interview series that delivered M·A·C’s most-shared Instagram post and lifted average views by 38%.
NYFW BACKSTAGE -scripted and directed social-first talent interview series in partnership with Fallen Media.
M·A·C LUSTREGLASS - Concepted, scripted and directed talent interview series featuring Adela, JT and Gabbriette.
BACKSTAGE WITH CHAPPELL ROAN - Concepted, filmed and edited backstage interviews supporting Chappell Roan’s VIVA GLAM ambassadorship.
M·A·C x SEPHORA HAULS - Directed end-to-end social content strategy for M·A·C’s debut at Sephora. Concepted and directed unboxing haul video series starring quen
EVENT COVERAGE - Led social strategy and real-time content creation across the Met Gala, Vogue World, NYFW, the VMAs and major cultural moments.
PRODUCT CONTENT - Art directed, filmed and edited social-first creative for global product launches.